Delta Welcomes First Lite as New ‘Champion of Delta’ Sponsor

BISMARCK, NORTH DAKOTA — First Lite, well-known for producing top-quality western big game, whitetail and turkey hunting apparel and for its connection to the Meateater brand is launching a full-line of waterfowling gear this season. And as the newest ‘Champion of Delta’ corporate sponsor, this clothing line has been named the “official apparel” of Delta Waterfowl.

“First Lite is proud to expand our ‘Camo for Conservation Initiative’, extending the North American tradition of hunter-funded conservation while supporting the critical work of Delta with every purchase of our new waterfowl hunting apparel line,” said First Lite’s director of brand Ford Van Essen. 

First Lite leveraged the expertise of its product development team, outfitters, waterfowling experts and its own duck hunting employees to create and field test the new clothing designs. Along the way, they also developed a new proprietary waterfowling camo pattern called, “Typha.” Next, the First Lite crew put the prototype gear and camo to work in every flyway in North America from the Chesapeake to the Columbia and from Louisiana to Minnesota. They’re calling the final result “… bombproof construction, smarter design and deadly efficacy for the most dedicated duck and goose hunters.”

“We are absolutely thrilled to have First Lite on board as a new sponsor and to name their new waterfowling gear the ‘official apparel’ of Delta,” said Brad Heidel, senior director of marketing for Delta Waterfowl. “We’ve worked collaboratively for conservation with the Meateater folks for some time; now to have First Lite join the party in this capacity is icing on the cake. They will contribute a portion of all the profits from their new waterfowling clothing to help us put more ducks over decoys in every flyway—from the prairies to as far south as ducks migrate!”

First Lite designs simple products that work for the tree stand, on the back forty or a nine-day expedition in the Brooks Range. They also recognize their customers and employees depend on the conservation of the world’s wildlife resources and the protection of access to the wild places they inhabit. Visit

Delta Waterfowl is The Duck Hunters Organization, a leading conservation group working to produce ducks and ensure the future of duck hunting in North America. Visit

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