AUSTIN, TEXAS (January 22, 2020) — YETI® Holdings, Inc. (“YETI”) (NYSE: YETI), a leading premium outdoor brand, today announced it will travel across North America and overseas for a 12-stop film tour debuting a collection of unreleased and never-before-seen films from the wild that capture the unbreakable human spirit. All proceeds from ticket sales will benefit various conservation groups dedicated to preserving the outdoors, including:
Additionally, all proceeds from the Melbourne stop ticket sales will be donated to organizations delivering aid and support to communities affected by the Australian bushfires.
Film tour stops include:
- January 29: Denver, CO @ Mission Ballroom
- February 8: Orlando, FL @ Plaza Live
- February 11: Charlotte, NC @ McGlohon Theater
- February 21: Nashville, TN @ Marathon Music Works
- February 26: Chicago, IL @ Thalia Hall
- February 29: Jackson, WY @ Center for the Arts
- March 7: Portland, OR @ Revolution Hall (GA tickets only)
- March 10: Santa Barbara, CA @ Lobero Theatre
- March 19: Toronto, ON @ The Cinesphere
- March 25: Somerville, MA @ Somerville Theatre (GA tickets only)
- April 9: Austin, TX @ ACL Live
- April 23: Melbourne, VIC @ The Astor Theatre
“Since releasing our first film in 2015, YETI has continued to produce what we hope are inspirational stories that highlight the triumphs, tragedies, and spirit of people who share our passion for adventure and the outdoors,” said Matt Reintjes, YETI President and CEO. “We are excited to bring people together again to experience our newest films and to support organizations that value and support the outdoors.”
Attendees will also have the opportunity to meet some of YETI’s well-known Ambassadors – women and men who represent the best of the best in their various outdoor pursuits. From anglers and hunters to surfers and climbers, many of our Ambassador attendees have been featured in YETI Presents films.
General admission and VIP tickets are available for purchase from $20 to $40 at https://www.yeti.com/en_US/yeti-film-tour. Each purchase of a general admission ticket includes a custom Rambler® 18 oz. Bottle valued at $35. The purchase of a VIP ticket also includes two drink tokens and a limited-edition YETI Film Tour hat along with the custom Rambler Bottle.
The 2020 YETI Film Tour marks the brand’s second multi-stop film tour. In the fall of 2018, YETI celebrated the ten-year anniversary of its iconic Tundra cooler during a cross-country film tour showcasing some of the brand’s most popular films to date.
For more information regarding the YETI Film Tour, visit yeti.com.
About YETI Holdings, Inc.
YETI is a growing designer, marketer, retailer, and distributor of a variety of innovative, branded, premium products to a wide-ranging customer base. Our mission is to ensure that each YETI product delivers exceptional performance and durability in any environment, whether in the remote wilderness, at the beach, or anywhere else life takes our customers. By consistently delivering high-performing products, we have built a following of engaged brand loyalists throughout the United States, Canada, Japan, Australia, and elsewhere, ranging from serious outdoor enthusiasts to individuals who simply value products of uncompromising quality and design. Our relationship with customers continues to thrive and deepen as a result of our innovative new product introductions, expansion and enhancement of existing product families, and multifaceted branding activities.