Austin, Texas (September 5, 2019) — YETI® Holdings, Inc. (“YETI”) (NYSE: YETI), a leading premium outdoor brand, today launched the Crossroads Backpack and the Crossroads Tote, a new line of everyday bags.
The Crossroads Backpack and Crossroads Tote join YETI’s rapidly evolving bags family. YETI’s original collection of bags, including the waterproof Panga™ Duffels and Panga Backpack, were developed for exploring the wild. The Crossroads collection was thoughtfully designed to be durable, comfortable, and more suitable for urban adventures and daily life.
“We already offer premium bags designed to excel in harsh outdoor conditions. But even the world’s most extreme adventurers need something durable and comfortable to keep them organized during their daily commute,” says YETI CEO, Matt Reintjes. “Our Crossroads bags offer YETI’s signature durability and performance, but are designed for your everyday adventure.”
Both the Crossroads Backpack and the Crossroads Tote Bag feature built-in laptop and tablet pockets, with shock-absorbing foam to keep your devices protected. A variety of roomy, quick-stash pockets can hold necessities like sunglasses, phones, wallets, or keys. The backpack features two exterior bottle pockets and an articulated back panel and ergonomic shoulder straps for added comfort. The tote includes two interior bottle pockets to protect from dings or spills and a structured bottom for easier packing and unpacking.
The Crossroads Backpack retails for $199.99 and the Crossroads Tote for $169.99. Both are available in Black, Slate Blue, and Charcoal via yeti.com.
For more information regarding the Crossroads Backpack and Crossroads Tote Bag, as well as YETI’s other bag products, please visit yeti.com.
About YETI Holdings, Inc.
YETI is a growing designer, marketer, retailer, and distributor of a variety of innovative, branded, premium products to a wide-ranging customer base. Our mission is to ensure that each YETI product delivers exceptional performance and durability in any environment, whether in the remote wilderness, at the beach, or anywhere else life takes our customers. By consistently delivering high-performing products, we have built a following of engaged brand loyalists throughout the United States, Canada, Japan, Australia, and elsewhere, ranging from serious outdoor enthusiasts to individuals who simply value products of uncompromising quality and design. Our relationship with customers continues to thrive and deepen as a result of our innovative new product introductions, expansion and enhancement of existing product families, and multifaceted branding activities.